Giorgos Papagiannakis

Assistant Professor of Entrepreneurship and Sustainability

About me

I am an Assistant Professor in the Department of Economics at the University of Peloponnese (Greece). In the past, I was a visiting lecturer at the University of Cyprus and an adjunct lecturer at the Athens University of Economics and Business.

I am interested in Corporate Sustainability and Innovation. I study whether, why, and how organizations incorporate socio-environmental perspectives into their decisions and strategies. I also try to understand how contemporary organizations can positively impact our society and contribute towards a better "home" for future generations.

My work appears in leading academic journals and in the popular press (Journal of Management Studies, Harvard Business Review, Journal of Business Ethics, among others).

News Room

February 2024: New article on greenwashing in Tourism (Tourism Management). Are tourism and hospitality providers greenwashing? In a recent short paper together with Pavlos Cvlachos, Koritos, Kassinis, we used a novel measurement and find that, on average, tourism and hospitality providers do not greenwash; however, the ones that do, experience a significant sales drop. You can read it here.

February 2023: Podcast on organizational stigma. Podcast series: "Podcast and Business". Available on Spotify here

January 2023: Popular press: A summary of our recent article on Greenwashing and Stigma is published at The Conversation. You can read it here.

October 2022: New article on organizational stigma (Journal of Management Studies). Trucking  7,365 firms in 47 countries over 15 yrs (plus an experiment), we show (together with George Kassinis, Adam Kay, and Pavlos Vlachos) that stigma has a built-in insurance-like quality that buffers firms from the market consequences of their misconduct. Read the article here

July 2022: New article on greenwashing (Harvard Business Review). Greenwashing affects the bottom line of businesses by lowering customer satisfaction. Read the article here.

June 2022: New article on forecasting (British Journal of Management).  In this study with Dimitris Thomakos, Geoffrey Wood, and Marilou Ioakimidis, we present "ShoTS", a novel forecasting method for short time series. Read the article here. A teaching guide and a video abstract are also available.

May 2022: New article on greenwashing (Journal of Business Ethics)

How do customers react when companies are greenwashing on ESG? In our latest study with Ioannis Ioannou (LBS) and George Kassinis (UCY), we show that perceptions of greenwashing (in the environmental product innovation domain) lower the satisfaction that customers get from using a product or service. Interestingly, this negative effect does not hold for companies with a high reputation for product quality or/and innovation. Read the article here.